Wednesday, February 25, 2009

TurnStyle Identity Package


Communication Arts Design Annual 49

This is a beautiful identity package created by TurnStyle Design. I like that the entire design is built around a play on words on the title. The embossing on the letterhead adds an unexpected element of subtlety, aptly used in this case because I think that a solid block of orange might have been too distracting in a letter. The landscape orientation is unique, but I'm not sure that it would be quite functional as the space left for the letter seems too wide for a single column layout, but too narrow for multiple columns.

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