Wednesday, October 04, 2006

Havainas


Here's an amazing flash-based website from Brazil. It was one of the Communication Arts' Interactive Annual winners in the advertising category. The address is www.havaianas.com.br/#

The flash animation is beautiful and inspired by a "neo-1960s-Ipanema-trippy-groovy" look. Each sandal is allocated a remixed version of one theme and six versions of the site exist in three different languages. The company manages to make its extensive catalogue fresh and interesting by creating a unique visual world that permeates the entire site. Even though each page has its own unique imagery, the site remains unified through style and the degree of saturation of its color palette.