Friday, December 08, 2006
Nestea Ice Tea Website
http://www.commarts.com/CA/interactive/cai06/
Interactive Annual 12: Nestea Ice (Winner Advertising Category)
The Nestea ICE microsite combines extremely detailed illustration with quirky viral video content, all unified by a Monty Pythonesque style of animation and sound. The attention to detail in all aspects of the project, from sound design to interactivity, seems as though it probably reflects both the fun and passion the developers must have had for the project. The more you watch, the more you're immersed.
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