http://www.commarts.com/ca/exhibit/103006/Chicago Chocolate Co. in-store posters
Frank Dattalo, art director/designer/illustrator
Mike Roe, writer
Frank Dattalo/Mike Roe, creative directors
Marty Orzio, executive creative director
Communcation Arts Archive
Chicago agency Energy BBDO took inspiration in scientific studies that have linked women's need for chocloate with physiological causes. This humorous parody of medical illustrations
depict the reaction of a female brain when a piece of chocolate is being eaten. Great '50s-type illustration enhances the mood, as it alludes to the era's educational videos.
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