Thanks to Miriam's forensic typography I don't need to do a big reveal this week. The Economist cover I posted last week was, obviously, a hoax. The real cover is posted above. Last week's version has been floating around the blogosphere for a while, so I no longer remember where I originally saw it.
The Economist has a long history of typographic ads and covers, though. For decades they had humorous quotes in a white serif Bodoni or Bodini-like font. Here are a couple examples:
Their most recent ads build on this tradition and incorporate illustration elements. Here's an example:
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