This week I am posting a design from the AIGA design archive webpage.This redesign of the classic card games Old Maid, Go Fish, and Crazy Eights for Kikkerland by Adam & Gabrielle Lewin is included in the package design category of (2005) 365:AIGA Year in Design 26. The design parameters required that the Lewins develop designs that would entertain both children and their parents while working around the added challenge of printing on clear plastic cards. They succeeded on all fronts by utilizing: bright colors in complementary or near complementary schemes and whimsical shapes to appeal to children; multilayered wit and sophisticated, highly detailed, intelligent design to appeal to the parents; and, finally, they took advantage of their medium by creating clear "peepholes" to create depth and optical illusion.
The packaging of these clear plastic card games are at once unique, visually stimulating, aesthetically pleasing, and durable. I would buy them in a hearbeat and I don't even like cards!
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