Orange Design Self-Promotion

Art of Promotion by Lisa Cyr

Here's a self-promotional idea. This design firm chose to celebrate it's growth and expansion by sending orange seeds to its most valued clients.

WOW Business Card

This is a business card created for WOW! Branding Company. It was featured in the Art of Promotion by Laura Cyr. As I've mentioned before, I am currently in the process of designing my own promotional materials. I looked into using alternative materials (like plastics, metals, cloth, die cuts, metallic inks) and the cost is astronomical, specially when you compare it to online printers like VistaPrint or Overnight Printing. I really wonder how much of a payoff there is to going through the expense of creating something like this. It looks amazing, it probably won't get thrown away, but will it generate enough revenue to offset the expense? What do you guys think?

Holiday Card

So many direct mail pieces end up in the garbage. This is a good way to extend the usability of a piece.

Self-Promotional Calendar

Lisa Cyr, Art of Promotion

One of these days I WILL make a calendar!

Architectural Business Cards and Invitations

Lis Cyr, Art of Promotion

This architeccture firm chose to send out out a flat invitation to an event, and guests were asked to fold the paper into innovative shapes and mail back to RSVP. A contest was held during the evnet to choose the best paper structure.

TurnStyle Identity Package

Communication Arts Design Annual 49

This is a beautiful identity package created by TurnStyle Design. I like that the entire design is built around a play on words on the title. The embossing on the letterhead adds an unexpected element of subtlety, aptly used in this case because I think that a solid block of orange might have been too distracting in a letter. The landscape orientation is unique, but I'm not sure that it would be quite functional as the space left for the letter seems too wide for a single column layout, but too narrow for multiple columns.

Barbara Lipp Bubble Gum

Here's another gem from the Art of Promotion from Lisa Cyr. This illustrator and package designer decided to showcase her talents by creating custom-wrapped bubble gum to leave behind with potential employers. Her quirky illustrations are also featured throughout the rest of her identity package, creating a colorful, whimsical, unified system.

Signature Theater

AIGA International Archives

Design Army created this vibrant re-branding of the Signature Theater. The whole is unified by reapeating line motifs throughout all of their marketing materials and identity package.

One Watch Catalog

Communication Arts Design Annual 49

The makers of this beautifully designed watch catalog decided to print the products on clear, plastic pages. This allows the consumer to "try on" as many watches as they please without leaving the comfort of their home. Apparently sales tripled after the company introduced this system. So, when form follows function agood time is had by all

Innovative Portfolio

I've been doing a lot of research lately on self-promotion packages. In so doing, this innovative leave-behind portfolio design caught my eye. The book features slits throughout the page, allowing for a modular approach to organizing the content of the portfolio. This allows the designer to present a professionally bound book to the client, but allows for flexibility in the material displayed. It's from the Art of Promotion, by Lisa Cyr.

Typographic Music Video

Maybe I have early onset oldness, but I actually identify with the lyrics as well.